It's important to have skin that feels soft and smooth, is nourished and smells evocative. With a distinct new image, the Elle Macpherson The Body collection has evolved and reveals a contemporary and classic fresh appearance and philosophy. Intuitive beauty allow for women to be who they want to be and supports them by offering choice of product dependant on how they feel.
Elle Macpherson The Body is inspired by Elle's personal philosophy of 'Intuitive Beauty' "I believe we are often told what to buy and who to be. My collection is based around trusting intuition and offering women choices depending on how they feel. It could be dependent on mood or activities. I ask 'How do you feel today?' and then choice follow naturally".
Elle brings this philosophy to life with three distinctive concepts designed to clarify women's choice in an overcrowded market place:
Bare- citrus scented can't-live-without everyday essentials.
Glow- patchouli scented skin enhancers to add shine, gloss and colour. Perfect for going out.
Self- lavender scented indulgent bathing products to clam the senses and truly relax… from 'me' time.
Each family in the collection was created to embrace the feminity and sensuality of women and offer a lifestyle-inspired choice for skincare. The new range comprises 12 beautifully scented products, plus two all year round mini collections that have been designed to fit into one of the three groups.
The new look defines the personality of the new collection- inspired by Elle's Australian heritage and holistic approach to life, it is finished in earthy tones of cream and warm grey featuring different coloured bands that make reference to Elle's signature wristbands and bracelets- personal mementos from life. The band detail is characterized by three complementary colours that refer to the three different ranges; powder blue for Bare, lavender for Self and pale gold for Glow.