Fudge

Fudge began with the development and launch of the Fudge ‘Hair Shaper’. Fudge Hair Shaper was a sticky styling clay that was totally unique to anything on the Australia market. With the success of the Fudge Hair Shaper led to an explosion of demand for Fudge to produce a wider range of styling products. Today Fudge has over 149 products across a number of hair categories including hair care, hair colour, styling and professional support. Fudge is available in over 50 countries around the world with key markets in Australia, UK, Europe, New Zealand, North America and Asia. Fudge is a brand that represents the youth market in hair expression. Fudge is associated with street edge, individuality and cool. Fudge breaks the boundaries and Fudge defines the conventional. Fudge is more than a product. Fudge is a culture!