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ModelCo is a cult beauty brand based in Sydney, Australia and is the creation of former model agent Shelley Barrett. ModelCo creates premium beauty products for high demand consumers that are quick-fix, multi-purpose and unique. The formulations, applications & packaging are revolutionary and of a premium quality. Each product cleverly combines cutting-edge creativity and technical innovation.
ModelCo’s cult range of products have made the company a trailblazer in beauty worldwide by being the first-to-market with a range of unique products never seen before. Within just five short years of launching and a 350% turnover growth, ModelCo, has enjoyed Spectacular global success with the brand now sold in 5 continents, 27 countries and over 1000 stores and niche beauty apothecaries. In the US ModelCo is the first Australian beauty brand to launch into New York's finest boutique department store Henri Bendel.
Today ModelCo has become a cult beauty brand that resonates with a modern woman, providing chic and sophisticated must-have beauty products. ModelCo’s edge transcends what’s new into what’s next, with products that deliver what they promise.