THEORIE

THEORIE is all about better hair and takes aim to equip you with avant-garde shampoo, conditioner, mask, serum and spray hair care solutions. With a prestigious background rooted at the heart of the salon industry, THEORIE maintains a modern, creative and bold range of styling products to suit every hair type and look. Drawing inspiration from industry trends and by remaining responsive to client needs, THEORIE offers customised solutions to achieve your best hair yet. By enriching the range with nourishing natural ingredients and leaving the nasties out, Theorie effectively repairs damage, seals split ends, smooths out frizz, and eliminates dryness for soft, shiny and more manageable hair - everyday.