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The windows to the soul can always use a little enhancement, especially with so many mascaras, eyeliners, palettes, pencils, gels and shadows to choose from. Create dramatic colour drenched looks with highly-pigmented eyeshadows, paired perfectly with winged liquid eyeliner and false lashes. Or play it safe to enhance a natural look using neutral palettes and lengthening mascara. However you prefer to apply it, we have all the makeup for the eyes with the matching brushes to master any trend. But don’t forget those brows; our brow gels, brow guides, tweezers and pomades make framing the eye area a cinch.
Shimmer, sparkle and define your look with beautiful eye makeup to enhance the eyes. Shop all the biggest brands to create on-trend effects, suitable for every eye colour and shape. Our mineral, organic and vegan eye makeup products are most comfortable on sensitive eyes. Or avoid dreaded smudging with waterproof mascara, the perfect match for watery eyes. Keep it natural with neutral eyeshadow, look sultry with a smoky eyeliner or be bold with voluminous false lashes. No matter the look we have all the essentials to make those eyes pop. And at the end of the day (or night) be sure to reach for your favourite eye makeup remover wipes, balm or liquid to freshly cleanse the area before rest.