The Active Edit

ASAP: A Well Deserved Australian Skincare Brand

written by: Kristen - Beauty Editorpublished on 8 Feb, 2024

Why Choose ASAP Skincare?

ASAP is an innovative, Australian owned company focused on delivering the highest quality, simple, effective and affordable cosmeceutical skincare for all skin types.

This has been their founding mission for almost two decades now! The entire asap skincare range is Australian made and delivers concise, uncomplicated skincare (because we all know that sometimes a beauty regimen can get a little too…crazy!).

Scientifically formulated to provide results ASAP (see what we did there) for a wide variety of skin concerns, asap offers a resolution for skin conditions such as sun damage, ageing and acne & blemish prone skin. The range draws on active cosmeceutical ingredients, including Glycolic acid & AHAs, Vitamin C, Retinol & Vitamin A and antioxidants to promote younger looking, freshing and overall more healthy skin. asap products work to promote skin renewal, strengthen the skin and acts as a protective force from environmental damages. The range also focuses on helping to reduce the build-up of dead skin cells, assists in clearing blocked pores and stimulates the production of new collagen. Asap certainly lives up their motto of 'the science of beautiful skin'.

Did you know that asap was actually originally developed to handle Australia's harsh and extreme climate? Two decades on, asap is now universally recognised and widely recommended by medical and skin care professionals. asap products use environmentally friendly ingredients with no parabens, mineral oil, SLS/SLES, artificial fragrances, synthetic dyes, plastic microbeads or animal derived ingredients. The brand is also not tested on animals. That’s across all asap cleansers, asap exfoliants and every single product within the asap correct & prevent line up.

So now we know a little more about the story behind asap, let's take a dive into some of our favourite asap skin products that work hard to make beautiful skin easy for you.

The Best ASAP Products

1. ASAP Daily Facial Cleanser

A rich, non-greasy formulation to gently and deeply cleanses the skin of makeup and grime without drying or irritating. Contains 12% Glycolic Complex buffered to pH5.5 to loosen and invisibly remove dead skin cells leaving your skin feeling refreshingly clean and smooth. Suitable for all skin types. Paraben free.

"My favourite cleanser! Great cleanser for my sensitive skin at an affordable price. It smells nice and is gentle (no eye stinging!). I love that you only need a small amount each time so the bottle lasts ages!" - Cam N of Oakleigh South VIC


2. ASAP Daily Exfoliating Facial Scrub

Formulated to improve the appearance and texture of skin instantly. Smooth, round and sea animal friendly exfoliating beads combined with AHAs remove dead skin cells without irritation and promote healthy looking skin.

"Gentle but effective. Love this scrub! Can be used daily without irritating my sensitive skin and has really helped to improve my skin's overall texture. Very happy." - Bonnie I of Albert Park SA


3. ASAP SPF50+ Moisturising Defence

ASAP SPF50+ Moisturising Defence SPF50+ is scientifically formulated to replenish moisture and provide broad-spectrum sun protection. This versatile daily moisturiser contains Hyaluronic Acid to deeply hydrate and promote skin elasticity. Optimum levels of Niacinamide (Vitamin B3) targets pigmentation and boosts the skin’s immunity to UV. Calming Zinc Oxide, a physical UVA/UVB blocker, is perfect for sensitive skins. Lightweight, fast absorbing, non-whitening and non pore-clogging, this daily hydrating protection is suitable for all skin types including acne-prone skin, and is an essential last step in any skincare routine.

"Perfect Light Moisturiser for Oily Skin. I just started using this product and it really is the perfect day moisturiser! I have combination skin and used to hate using moisturisers with SPF 50+ because they were always too thick, heavy and left my skin shiny and greasy. This ASAP moisturiser is lightweight, the texture is fantastic, and it also leaves my combination skin feeling very hydrated, yet not shiny at all!" - Lauren Y of Canterbury VIC


4. ASAP Gentle Cleansing Gel

A light-lathering, soap-free cleanser, formulated to gently and thoroughly cleanse skin, remove make-up and excess oil, while maintaining the skin’s natural moisture balance. Perfect for sensitive skins.

"Best ever cleanser. I discovered this cleanser after buying a sample pack from my beautician who had recommended it to me. I am 55, and have been using this cleanser for over 2 years now. It leaves my skin feeling beautiful. It is a gel, so it tends to last quite a while. Very highly recommended, love it." - Maree R of Taree NSW


5. ASAP Super B Complex

Contains highly effective new ingredients Red Clover Flower + Licorice extract. A potent anti aging skin care serum with a high concentration of Niacinamide & Vitamin B, and other powerful, active ingredients to boost skin to its beautiful, radiant best. Contains advanced ingredients for advanced results and is our best-seller!

"Best skin hydrating product ever. This product has hydrated my skin better than any other product I have ever used. It is part of my daily skincare routine." - Sarah W of Killarney Vale NSW


6. ASAP Hydrating Night Repair+

An intensive cream formulated to replenish and rehydrate the skin while you sleep. This luxurious and active night cream restores vital moisture and contains AHA’s to gently loosen and remove dead skin cells whilst stimulating collagen. It also promotes cell renewal resulting in a younger, refreshed looking skin. 

"Actually Does what It Says. I have been using this product in conjunction with the Radiance Serum for a week and I have never had so many comments on my skin as what I have had in the last few days. I have red, hormonal acne prone skin with large pores and within a week, my pores have shrunk, my skin is more clear, and less red. I have ordered some for a friend today as it is seriously my new HG! "- Nerida T of Brendale QLD