Meet your new toning essential: a breakthrough, first-of-its-kind triple-action purple shampoo that goes beyond colour correction. It gently removes metals and mineral buildup, neutralises existing brassiness, and helps protect against future unwanted tones. The lightweight, non-staining foam glides on effortlessly, powered by precision violet technology that targets the root causes of brassiness. The result is brighter, more even blonde and highlighted tones - without any risk of over-toning or purple staining.  

Best for: blonde, colour-treated hair.