The Active Edit

Use Together, Glow Better!

written by: Maddie - Beauty Editorpublished on 27 Mar, 2023

Why combining these three products is meant to be.
Blog Credit: Murad

Brighter. Smoother. Youthful. Firm. Healthy. These are the words we want to hear when talking about our skin. That’s exactly why we love Vitamin-C!


What are the benefits of vitamin C?

Besides being great for common colds, vitamin C also contains a multitude of benefits for the skin. It’s a clinically proven skincare powerhouse that helps brighten dark spots and boost radiance. Its complexion benefits can include: 

·         Preventing visible skin damage like hyperpigmentation, dullness, and uneven tone

·         Diminishing the appearance of fine lines and wrinkles 

·         Shielding skin against environmental stressors, like free radical damage due to its antioxidant protection.

Vitamin-C is also a preventative ingredient. Collagen production peaks at age 22 and decreases every decade thereafter. Free radicals (oxidants from UV light and pollution) are one of the biggest contributors to collagen loss. Antioxidants like vitamin C diffuse free radicals to prevent skin damage, thereby helping healthy collagen stay intact to prevent sagging and sallow skin.

So, now we have covered the many benefits of Vitamin-C. What do you need to do to reveal a brighter, more even, radiant looking skin?

Step 1: Exfoliate, exfoliate, exfoliate.

We’ve heard how beneficial sloughing off dead skin cells is for our skin health, whether it’s to help even skin tone and texture, or to promote radiance. But, did you know when exfoliants like glycolic acid and vitamin C pair up, the results deliver a next-level glow?

Why should I exfoliate?

As we age, cell turnover happens at a much slower rate. Founder and dermatologist Dr. Howard Murad notes, “Over time, cell renewal can be 7 times slower, resulting in dullness, deeper lines, and uneven texture and tone.” To keep dull and tired-looking skin at bay, exfoliation is an essential step you can start as early as your 20s to help slough off dead skin cells and expedite the cell turnover process. In addition to working well on its own, exfoliation can pave the way for potent ingredients that need the right environment to work their best, like glycolic acid and vitamin C.

How does exfoliation help vitamin C?

Vitamin C is a powerful antioxidant that helps boost skin’s radiance and prevent visible skin damage. Unfortunately, vitamin C has its share of challenges: our bodies are unable to naturally produce it, and vitamin C has difficulty penetrating the skin, preventing maximum absorption. Enter exfoliation: By first clearing away dead skin cells with an exfoliant like glycolic acid, vitamin C can better penetrate the skin.

Rather than create an exfoliating serum for the face and a vitamin C serum for the face, Dr. Murad and his team of experts developed Vita-C Glycolic Brightening Serum: a dual-phase serum that combines glycolic acid with a unique one-of-a kind gold-stabilized vitamin C for enhanced stability, efficacy, and potency. Together, glycolic acid and vitamin C equal greater brightening results, with 83% of users agreeing their skin was brighter and more radiant in just 4 weeks.

Step 2

As we have explored, Vitamin C is a skincare powerhouse. It’s an antioxidant that helps defend against free radical damage from stressors like UV light and pollution. It’s also been shown to help minimize the look of frustrating hyperpigmentation. Overall, vitamin C can give skin a bright boost all year long.

But, as Dr. Murad points out, vitamin C has its fair share of kryptonite. “Most forms of vitamin C have a short shelf-life, lose potency, or are hard for skin to absorb.” How can you get this ingredient into your routine and be sure you’re getting the potency needed for results? By choosing vitamin C that’s stabilised by gold.

Uniting gold molecules with vitamin C molecules protects and helps vitamin C remain stable until it's absorbed into skin. The benefits: it has better bioavailability (how well the skin can use an ingredient), is more efficacious, and has 55% higher antioxidant power than traditional vitamin C.

Murad Vita-C Glycolic Serum and Vita-C Dark Circle Corrector both feature proprietary Gold-stabilized C for enhanced stability, efficacy, and potency—and that means greater brightening results.

83% of users saw brighter, more radiant skin in just 4 weeks.