Never lose your cool with Joico's Blonde Life Violet Shampoo. Suitable for blonde, colour-treated hair, this brass-neutralisingshampoo gently cleanses hair while instantly banishing undesirable yellow and brassy tones. Free from SLS and SLES sulfates, the formula creates a rich lather as it nourishes and protects fragile blonde hair, leaving behind an icy, cool blonde tone with a brilliant, healthy shine. Suitable for all hair types.