Created with violet toning properties, this purple shampoo is perfect for all shade of colour-treated blonde, lightened or highlighted hair, including those with lifts, highlights and balayage. The highly concentrated, sulfate-free formula helps to tone blonde hair, neutralising and brightening ashy, brassy tones. Formulated with Strength Cure Asta Repair, it also helps to strengthen hair and rebuilds damaged, brittle hair while preventing dryness and further breakage. Pureology's exclusive AntiFade Complex protects hair from heat damage and keeps hair feeling velvety soft.