The Active Edit

Celebrate 30 Years of jane iredale

written by: Lauren - Digital Marketingpublished on 30 Apr, 2024

Blog Credit: jane iredale

For three decades, Iredale Cosmetics Inc., known as jane iredale, has been a pioneer in the beauty industry. Founded by Jane Iredale, a former casting director and producer, the brand has revolutionised makeup by prioritising skincare benefits, a unique selling proposition that sets them apart. As they celebrate their 30th anniversary, we reflect on their journey and look forward to the future.

In a landscape where "clean makeup" was unheard of, Jane Iredale dared to ask, "Why can't makeup be good for the skin?" This simple yet revolutionary question sparked the creation of Amazing Base Loose Mineral Powder, a ground-breaking skincare makeup hybrid that not only changed the way consumers viewed cosmetics but also had a significant impact on the beauty industry. With its premium ingredients, skincare benefits, and long-lasting performance, Amazing Base set a new standard for beauty brands.

Jane Iredale's passion for enhancing women's lives through makeup stems from her first-hand experience witnessing how conventional makeup could undermine skin health and self-confidence. Determined to make a difference, she embarked on a mission to create makeup that beautified, nurtured, and protected the skin.

The brand's unwavering commitment to quality and innovation has earned them the trust and recognition of skincare professionals worldwide. Plastic surgeons and dermatologists were among the first to recognise the benefits of jane iredale's products, using them on patients with skin issues or post-procedure, a testament to the brand's efficacy and safety standards.

As jane iredale celebrates its 30th anniversary, they remain dedicated to their core values of quality, safety, and efficacy. Their latest collection, 'Ready to Bloom,' is a tribute to their journey and the beauty found in nature. Inspired by Jane's love of gardening, the collection features floral-inspired hues that capture the essence of the world’s natural landscape.

With products like Wildflower PurePressed Eye Shadow Triple, Honeysuckle Eye Shadow Triple, Velvet Petal PurePressed Blush, Flourish PurePressed Blush, and Forever Peach Just Kissed Lip and Cheek Stain, 'Ready to Bloom' offers a fresh and feminine take on makeup.

For thirty years, jane iredale has been sowing seeds of change in the beauty industry, empowering women to embrace their natural beauty without compromising quality or performance. As they continue to innovate and inspire, they remain committed to enhancing lives through premium, high-performance makeup that cares for the skin. Which shades will you be wearing from the Ready to Bloom Collection this season?