For anyone who's ever dug through their bag in a lip emergency‚ meet Where The Hell Is My...?—BOOIE Beauty's super creamy, ultra-nourishing, non-sticky tinted lip balm. Available in a range of complementary shades to suit all skin tones, this cruelty-free lip balm is ultra-hydrating and effortlessly wearable. Each antioxidant infused formula adds a soft flush of colour on its own, or layers beautifully over BOOIE's Bam! Bam! Bam! for an extra pop. Consider it your lips new ride-or-die.