This holy-grail heat styling serum works to prep and protect strands - providing hair with more strength, and less breakage. The concentrated, multi-tasking formula shields hair from UV and heat styling up to 230‚ÑÉ, while speeding up dry time, sealing split ends, smoothing flyway's and visibly tames frizz after just one use. Suitable for every hair type, this cruelty-free formula is powered by Plant-Based Keratin, to strengthen each strand‚'s natural structure while delivering a velvety smooth, shinier finish that‚'s unbothered by humidity. The rich, non-tacky formula works on both damp and dry hair to prime it for fuss-free, daily styling and a look that lasts.