Experience the inner joi of clean, cruelty-free haircare with the Joico InnerJoi range. Made from 90% naturally derived ingredients, this shampoo harvests the power of superfood ingredients such as Beetroot Extract and Raspberry Seed Oil to gently cleanse hair while helping to preserve the life of your hair colour. 

All Inner Joi products are 100% vegan, cruelty-free and are made with 86-98% naturally-derived ingredients. Made without Silicones, Parabens, Gluten, SLS/SLES Sulfates, Phthalates and Mineral Oil.