Defy damage in a flash with this 7-second bond builder from Joico. Designed for fragile, damaged hair, this innovative rinse-out treatment helps build bonds - delivering a dazzling, 7-second transformation to hair that you can see and feel. The liquid-to-creme formula is enhanced with bonding technology and liquid keratin, and is perfect for hair prone to damage. Safe for colour-treated hair, this PETA certified product leaves hair feeling stronger, healthier and resilient.