The Active Edit

How to Protect Your Hair Colour

written by: Kristen - Beauty Editorpublished on 28 Nov, 2024

How To Prevent Hair Colour From Fading

After spending numerous hours and money in the salon chair, making small talk and flicking through magazines, the last thing you need is for your hair colour to fade! If you have coloured hair and aren't using the right products to protect your hair, it can result in stripping the colour from your hair or worse, causing breakage and dryness. When you use the correct colour-safe products, it can enhance your colour and extend the lifespan between appointments! Say hello to vibrant, glossy and healthy hair colour that lasts.

Why Does Hair Colour Fade So Fast?

Every time you wash your hair, you lose a small amount of the semi-permanent or permanent dye. This is because the hair is porous, which allows it to take on hair dyes in the first place. However, it is not practical nor encouraged to skip washing your hair during to extend your colour life! Instead, we suggest using specially formulated products designed to enhance your hair colour and slow down the fading process. Our top picks of hair care products from colour locking shampoos to hair colour protection masks restore vibrancy, shine and minimise the amount of colour that escapes from your hair. Let's keep that salon fresh feeling for longer!

evo Fabuloso Light Beige Colour Boosting Treatment

The evo masks & treatments range has been specifically designed to extend the life of coloured hair. With numerous shade specific products within this evo collection, all hair types and colours can benefit from this repairing treatment that infuses a touch of colour to refresh. Recommended for dull and dry colour-treated hair, this product is the perfect answer to replicate that soft tint look once your salon dye starts to fade. The best part about this product is that it only takes three minutes to work it's magic and contains no ammonia or peroxide to damage the hair.

Joico Blonde Life Brightening Masque

If you are blonde and notice your strands becoming brassy or dull, then this quick-fix mask is for you! Designed to be used after shampoo, this brightening masque restores moisture and neutralises the nasty trace minerals that lead to dullness and yellowing as it clarifies and leaves a clean blonde look. What's better, this product only takes two minutes to take effect making it perfect for use in the shower as a quick colour fix. Enriched with coconut oil, gardenia flower extract and keratin, this must-try Joico product hydrates, enhances and smells divine.

LABEL.M Vibrant Rose Colour Care Shampoo

This LABEL.M colour stay shampoo comes straight from leading professional salons and is ideal for coloured hair as it seals and shields colour. With a blend of quinoa proteins and nourishing sunflower extracts, these ingredients combat colour fade. Moreover, this shampoo also protects against external damage whilst locking in vital moisture. As the London Fashion Week official hair care product, it's hard to beat why this shampoo is perfect for colour protection.

Redken Color Extend Magnetics Conditioner

For coloured hair, shampoo is incredibly important, but so is conditioning your locks! The Redken Colour Extend range features a beautiful conditioner to lock in hydration and promote head-flick worthy shine. Additionally, this conditioner also detangles the hair with ease meaning that it makes light work of smoothing out knots and matting. The Redken exclusive RCT Protein complex also treats the hair from root to tip helping to prevent colour fade. And to amplify results, use in combination with the Redken Color Extend Magnetics Shampoo.

Pureology Colour Fanatic Multi-Tasking Leave In-Spray

This product is the perfect 'cheats fix' for keeping your colour locked in and vibrant in between salon visits. As one of our best-sellers, this Pureology hair colour booster multi-tasks like you never will go back to the salon! It locks in moisture, detangles, fights friizz, smooths, prevents split ends and above all, helps to lock in your hair colour. As a master of preventing hair colour fade, this easy to use spritz feels weightless and light making it the perfect option for fine, thick, curly or straight hair to enjoy.

Importantly to note, contrary to popular belief, a colour-protecting or purple shampoo is not the only product that can prevent colour fade. Try pairing your colour enhancing shampoo with the matching hair conditioner, or even better by adding a mask or treatment product. This will ensure better results. No one likes having fading colour, however by investing in these colour-protecting products, it will help to prevent fade-out in between salon visits and bring life back to your luscious locks!