The Active Edit

Say Hello To MCoBeauty

written by: Maddie - Beauty Editorpublished on 26 May, 2023

As long-time fans of ModelCo and their commitment to innovation and development (not to mention their incredible fake tans), we were delighted when CEO Shelley Sullivan expanded her beauty portfolio by creating sister brand MCoBeauty.

There is no way you would have missed the hype on their XtendLash Mascara, with one reported to sell every 39 seconds (not to mention taking home the 2023 YouBeauty award for Best Mascara). In case you did miss the memo, let us break it down for you: it is a tubing mascara that builds tiny tubes around your individual lashes to mimic the appearance of lash extensions. Without smudging or flaking, these little tubes slide off with warm water at the end of the day. With technology like that, it is no surprise it is consistently going viral.

With such iconic makeup products, we were thrilled when MCoBeauty expanded their range to a host of cruelty-free and vegan skincare. Created with no nasties, their range extends from Hydrating Cleansing Oil to their Brightening Glow Luxe Face Oil ensuring your entire skincare routine is covered no matter your skin type.

As an oily skin girlie, my skincare routine is not complete without their AHA & BHA Pore Refining Exfoliating Toner . While suitable for all skin types, it is especially effective on oily skin.

The toner helps to remove excess oil and is packed full of active ingredients to help clear up blemishes (though we do recommend introducing it slowly into your routine!)

From foot peels to press-on French tipped nails, MCoBeauty has your beauty routine covered from top to toe. With a luxe-for-less attitude and an ever-expanding range of must-have products, MCoBeauty has cemented itself as one of Australia’s favourite beauty brands and we can not wait to see what they do next.

Are you as excited as we are? Shop the range now!